Milk Makeup is a New York, New York brand selling makeup products on Shopify. dtcmvp estimates its revenue across all channels at $100M to $150M a year. Its store lists 74 products, mostly blush, primer and brow, priced from $18 to $64. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 28 apps from the Shopify App Store across 10 categories. It spends about $75K to $80K a month on those apps and added 5 in the last year.
Revenue
The store
Product types as Milk Makeup files them in its own catalogue.
What Milk Makeup runs on Shopify
28 apps from the Shopify App Store, across 10 categories.
Estimated app spend: about $75K to $80K a month. 5 apps added in the last year.
KlaviyoCounted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Milk Makeup sells
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What is Milk Makeup's revenue?
dtcmvp estimates Milk Makeup's revenue across all channels at $100M to $150M a year.
What apps does Milk Makeup use on Shopify?
Milk Makeup runs 28 apps from the Shopify App Store across 10 categories: Other, Affiliates & influencers, Email & SMS marketing, Loyalty, store credit & gift cards, Helpdesk, Advertising & analytics, Shipping, returns & order tracking, Search, upsell & discovery, Product reviews, Subscriptions. Seen running on its storefront: Gorgias, Klaviyo.