Midnight Hour logo

Midnight Hour

Clothing, apparel, and outfits for every body. Sierra Madre, California. Founded 2022. Runs on Shopify Plus.

Midnight Hour is a Sierra Madre, California brand, founded in 2022, selling clothing, apparel, and outfits for every body on Shopify Plus. Its store lists 457 products, mostly tops, accessories and dresses, priced from $25 to $129. It sells direct and wholesale. It runs 17 apps from the Shopify App Store across 7 categories. It spends about $7.5K to $10K a month on those apps.

The store

Products listed
457
Counted on the storefront
Typical price
$25 to $129
Most products fall in this range
Tops188Accessories105Dresses51Bottoms45Skirts6SHOES6

Product types as Midnight Hour files them in its own catalogue.

What Midnight Hour runs on Shopify

17 apps from the Shopify App Store, across 7 categories.

Other7Advertising & analytics2Product reviews2Email & SMS marketing2Helpdesk2Affiliates & influencers1Loyalty, store credit & gift cards1

Estimated app spend: about $7.5K to $10K a month.

See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Midnight Hour sells

Direct, midnighthour.comWholesale

Competitors

  1. alternative fantasy clothing

  2. vintage-alt clothing

  3. gothic dresses

  4. costume-style women's pieces

  5. edgy corset tops, cargo

  6. corset tops, edgy apparel

  7. corsets and alternative styles

  8. young alt-leaning fashion

  9. niche subculture styles

  10. graphic casual apparel

how we pick competitors

What apps does Midnight Hour use on Shopify?

Midnight Hour runs 17 apps from the Shopify App Store across 7 categories: Other, Advertising & analytics, Product reviews, Email & SMS marketing, Helpdesk, Affiliates & influencers, Loyalty, store credit & gift cards.

Who are Midnight Hour's competitors?

The Shopify brands closest to Midnight Hour are HolyClothing, House of Foxy, WonderlandByLilian, BABEYOND and Mars The Label.

Updated 2026-10-22. Method notes and every source: how we count →