mellow logo

mellow

Comforters, pillows. Dover, Delaware.

mellow is a Dover, Delaware brand selling comforters, pillows on Shopify. It sells direct and wholesale and sells on Amazon. It runs 34 apps from the Shopify App Store across 10 categories. It spends about $80K to $85K a month on those apps and added 17 in the last year.

What mellow runs on Shopify

34 apps from the Shopify App Store, across 10 categories.

Search, upsell & discovery8Other7Affiliates & influencers5Page building3Email & SMS marketing3Product reviews3Advertising & analytics2Helpdesk1Shipping, returns & order tracking1Subscriptions1

Estimated app spend: about $80K to $85K a month. 17 apps added in the last year.

Seen running on the storefront:GorgiasIntelligemsKlaviyoLooxTriple Whale
See which 34 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where mellow sells

Direct, mellowsleep.comAmazonWholesale

Competitors

  1. ergonomic pillows and bedding

  2. Pacific Coast

    pillows and comforters

  3. pillows, comforters, protectors

  4. affordable comforters and pillows

  5. Madison Park

    comforters and towels

  6. affordable towels and bedding

  7. comforters and bath

  8. Sobel Westex Home

    pillows and towels

  9. pillows and towels

  10. airweave

    pillows and duvets

how we pick competitors

What apps does mellow use on Shopify?

mellow runs 34 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Page building, Email & SMS marketing, Affiliates & influencers, Product reviews, Other, Helpdesk, Shipping, returns & order tracking, Subscriptions, Advertising & analytics. Seen running on its storefront: Gorgias, Intelligems, Klaviyo, Loox, Triple Whale.

Who are mellow's competitors?

The Shopify brands closest to mellow are Coop Sleep Goods, Pacific Coast, ViscoSoft, Linens And Hutch and Madison Park.

Updated 2026-10-22. Method notes and every source: how we count →