Brooklinen logo

Brooklinen

Bedding, bath towels and home goods. Anytown, New York. Runs on Shopify Plus.

Brooklinen is a Anytown, New York brand selling bedding, bath towels and home goods on Shopify Plus. Its store lists 493 products, mostly sheets, towels and duvet covers, priced from $53 to $674. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 15 apps from the Shopify App Store across 8 categories. It spends about $4.5K to $5K a month on those apps and added 5 in the last year.

The store

Products listed
493
Counted on the storefront
Typical price
$53 to $674
Most products fall in this range
Sheets106Towels71Duvet Covers43Blankets27Shams18Quilt18

Product types as Brooklinen files them in its own catalogue.

What Brooklinen runs on Shopify

15 apps from the Shopify App Store, across 8 categories.

Other5Affiliates & influencers3Email & SMS marketing2Advertising & analytics1Product reviews1Loyalty, store credit & gift cards1Helpdesk1Shipping, returns & order tracking1

Estimated app spend: about $4.5K to $5K a month. 5 apps added in the last year.

Seen running on the storefront:AttentiveElevar Conversion TrackingGladly
See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Brooklinen sells

Direct, brooklinen.comRetailAmazonWholesale

Competitors

  1. premium bedding and bath

  2. premium sheets and duvets

  3. luxury sheets and robes

  4. luxury bedding and towels

  5. luxury bedding and loungewear

  6. sheets and pillows

  7. sheets and towels

  8. sheets and comforters

  9. duvet sets and robes

  10. comforters and towels

how we pick competitors

What apps does Brooklinen use on Shopify?

Brooklinen runs 15 apps from the Shopify App Store across 8 categories: Other, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Product reviews, Loyalty, store credit & gift cards, Helpdesk, Shipping, returns & order tracking. Seen running on its storefront: Attentive, Elevar Conversion Tracking, Gladly.

Who are Brooklinen's competitors?

The Shopify brands closest to Brooklinen are Parachute Home, Boll & Branch, Peacock Alley, SFERRA and Cozy Earth.

Updated 2026-10-22. Method notes and every source: how we count →