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Brooklinen

Bedding, bath towels and home goods. Anytown, New York. Runs on Shopify Plus.

Brooklinen is a Anytown, New York brand selling bedding, bath towels and home goods on Shopify Plus. dtcmvp estimates its online storefront sells $100M to $150M a year, ranking it #87 of the 14,841 Shopify brands over $5M that dtcmvp tracks. Its store lists 490 products, mostly sheets, towels and duvet covers, priced from $53 to $674. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 17 apps from the Shopify App Store across 8 categories. It spends about $30K to $35K a month on those apps and added 5 in the last year.

Revenue

Online storefront sales · est.
$100M to $150M
dtcmvp estimateconfidence A#87 of 14,841 Shopify brands over $5Mhow we count

The store

Products listed
490
Counted on the storefront
Typical price
$53 to $674
Most products fall in this range
Sheets104Towels71Duvet Covers43Blankets27Shams18Quilt18

Product types as Brooklinen files them in its own catalogue.

What Brooklinen runs on Shopify

17 apps from the Shopify App Store, across 8 categories.

Other6Email & SMS marketing3Affiliates & influencers3Advertising & analytics1Product reviews1Loyalty, store credit & gift cards1Helpdesk1Shipping, returns & order tracking1

Estimated app spend: about $30K to $35K a month. 5 apps added in the last year.

See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Brooklinen sells

Direct, brooklinen.comRetailAmazonWholesale

What is Brooklinen's revenue?

dtcmvp estimates Brooklinen's online storefront sells $100M to $150M a year, ranking it #87 of the 14,841 Shopify brands over $5M that dtcmvp tracks.

What apps does Brooklinen use on Shopify?

Brooklinen runs 17 apps from the Shopify App Store across 8 categories: Other, Email & SMS marketing, Advertising & analytics, Product reviews, Loyalty, store credit & gift cards, Helpdesk, Affiliates & influencers, Shipping, returns & order tracking.

Updated 2026-06-21. Method notes and every source: how we count →