InStyler logo

InStyler

Straightening brushes and hair styling tools. Sheridan, Wyoming.

InStyler is a Sheridan, Wyoming brand selling straightening brushes and hair styling tools on Shopify. Its store lists 77 products, mostly accessories, styling irons and dryers, priced from $9 to $225. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 10 apps from the Shopify App Store across 7 categories. It spends about $30K to $35K a month on those apps and added none in the last year.

The store

Products listed
77
Counted on the storefront
Typical price
$9 to $225
Most products fall in this range
Accessories31Styling Irons12Dryers7Hot Brushes7Rotating Irons4

Product types as InStyler files them in its own catalogue.

What InStyler runs on Shopify

10 apps from the Shopify App Store, across 7 categories.

Email & SMS marketing2Other2Shipping, returns & order tracking2Helpdesk1Advertising & analytics1Product reviews1Search, upsell & discovery1

Estimated app spend: about $30K to $35K a month. No apps added in the last year.

Seen running on the storefront:Blotout EdgeTagKlaviyoRoute
See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where InStyler sells

Direct, instyler.comAmazonWholesale

Competitors

  1. Straight Ahead Beauty

    both sell at-home flat irons and dryers

  2. both sell premium styling tools

  3. NuMe Professional Hair Tools

    both sell straighteners and brushes

  4. both sell dryers and stylers

  5. Cocco Hair Professional

    both sell irons and dryers

  6. both sell dryers and flat irons

  7. Ceremonia

    both sell hair styling

  8. Colorproof

    both sell hair styling

  9. Kent Brushes

    both sell hairbrushes

how we pick competitors

What apps does InStyler use on Shopify?

InStyler runs 10 apps from the Shopify App Store across 7 categories: Email & SMS marketing, Other, Helpdesk, Advertising & analytics, Shipping, returns & order tracking, Product reviews, Search, upsell & discovery. Seen running on its storefront: Blotout EdgeTag, Klaviyo, Route.

Who are InStyler's competitors?

The Shopify brands closest to InStyler are Straight Ahead Beauty, Cloud Nine, NuMe Professional Hair Tools, RevAir and Cocco Hair Professional.

Updated 2026-10-29. Method notes and every source: how we count →