Happiness Project logo

Happiness Project

Hoodies, tees, and crewnecks designed to spark conversation. Bensenville, Illinois. Runs on Shopify Plus.

happinessproject.com →LinkedIn →

Happiness Project is a Bensenville, Illinois brand selling hoodies, tees, and crewnecks designed to spark conversation on Shopify Plus. Its store lists 186 products, mostly hoodie, t-shirt and crewneck, priced from $25 to $108. It sells direct and through retail and wholesale. It employs 11 to 50 people and runs 21 apps from the Shopify App Store across 10 categories. It spends about $50K to $55K a month on those apps and added 6 in the last year.

The store

Products listed
186
Counted on the storefront
Typical price
$25 to $108
Most products fall in this range
Hoodie37T-Shirt36Crewneck22Hat19Pin10Blanket6

Product types as Happiness Project files them in its own catalogue.

What Happiness Project runs on Shopify

21 apps from the Shopify App Store, across 10 categories.

Other7Email & SMS marketing3Advertising & analytics2Search, upsell & discovery2Page building2Affiliates & influencers1Product reviews1Shipping, returns & order tracking1Subscriptions1Loyalty, store credit & gift cards1

Estimated app spend: about $50K to $55K a month. 6 apps added in the last year.

Seen running on the storefront:IntelligemsKlaviyoLooxMicrosoft ClarityPostscript SMS MarketingRecharge Subscriptions AppYotpo
See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Happiness Project sells

Direct, happinessproject.comRetailWholesale

Competitors

  1. Gracefiber

    faith-themed hoodies and tees with message

  2. GLO

    faith-driven hoodies, joggers

  3. Boys lie official

    hoodies, crewnecks, sweatpants

  4. Icy

    graphic tees, hoodies for everyone

  5. Because Tees

    graphic tees and hoodies

  6. m00nshot

    graphic tees and hoodies

  7. Born X Raised

    tees, hoodies, jerseys

  8. LucidBlanks

    hoodies, sweatpants, mesh shorts

  9. YOUKNOW. CLOTHING

    hoodies, tees, sweatpants

  10. 6DollarShirts

    graphic tees, hoodies

how we pick competitors

What apps does Happiness Project use on Shopify?

Happiness Project runs 21 apps from the Shopify App Store across 10 categories: Affiliates & influencers, Other, Advertising & analytics, Search, upsell & discovery, Email & SMS marketing, Product reviews, Page building, Shipping, returns & order tracking, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: Intelligems, Klaviyo, Loox, Microsoft Clarity, Postscript SMS Marketing, Recharge Subscriptions App, Yotpo.

Who are Happiness Project's competitors?

The Shopify brands closest to Happiness Project are Gracefiber, GLO, Boys lie official, Icy and Because Tees.

Updated 2026-10-22. Method notes and every source: how we count →