Estrid logo

Estrid

Razors, deodorant, and vegan body care products for all humans. Stockholm, Stockholm County. Runs on Shopify Plus.

Estrid is a Stockholm, Stockholm County brand selling razors, deodorant, and vegan body care products for all humans on Shopify Plus. Its store lists 74 products, mostly hair-removal, shaving and body-care, priced from $6 to $35. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 17 apps from the Shopify App Store across 9 categories. It spends about $40K to $45K a month on those apps.

The store

Products listed
74
Counted on the storefront
Typical price
$6 to $35
Most products fall in this range
Hair-Removal16Shaving16Body-Care10Anti-Perspirant5Razor4Deodorants4

Product types as Estrid files them in its own catalogue.

What Estrid runs on Shopify

17 apps from the Shopify App Store, across 9 categories.

Advertising & analytics4Product reviews3Email & SMS marketing2Helpdesk2Other2Search, upsell & discovery1Affiliates & influencers1Subscriptions1Loyalty, store credit & gift cards1

Estimated app spend: about $40K to $45K a month.

Seen running on the storefront:Blotout EdgeTagGorgiasInstafeedKlaviyoMicrosoft ClarityRecharge Subscriptions AppTriple WhaleYotpo
See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Estrid sells

Direct, estrid.comAmazonWholesale

Competitors

  1. subscription razors for men and women

  2. subscription razors and body care

  3. Wilkinson Sword

    razors and refills

  4. Jeremy's Razors

    razors, deodorant, body wash

  5. deodorant and body care for everyone

  6. deodorant for everyone

  7. deodorant and body care

  8. Hanni

    body care for everyone

  9. shaving for men and women

  10. razors and shave gel for everyone

how we pick competitors

What apps does Estrid use on Shopify?

Estrid runs 17 apps from the Shopify App Store across 9 categories: Search, upsell & discovery, Email & SMS marketing, Advertising & analytics, Helpdesk, Product reviews, Other, Affiliates & influencers, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: Blotout EdgeTag, Gorgias, Instafeed, Klaviyo, Microsoft Clarity, Recharge Subscriptions App, Triple Whale, Yotpo.

Who are Estrid's competitors?

The Shopify brands closest to Estrid are Dollar Shave Club, Harry's, Wilkinson Sword, Jeremy's Razors and Native.

Updated 2026-10-22. Method notes and every source: how we count →