Drift logo

Drift

Car air fresheners, home scent diffusers, and a monthly scent subscription. Franklin Township, New Jersey. Runs on Shopify Plus.

Drift is a Franklin Township, New Jersey brand selling car air fresheners, home scent diffusers, and a monthly scent subscription on Shopify Plus. Its store lists 170 products, mostly car freshener refill, scenting stone and home scent diffuser refill, priced from $11 to $95. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 17 apps from the Shopify App Store across 8 categories. It spends about $17.5K to $20K a month on those apps and added 5 in the last year.

The store

Products listed
170
Counted on the storefront
Typical price
$11 to $95
Most products fall in this range
Car Freshener Refill24Scenting Stone13Home Scent Diffuser Refill7Candle6Fragrance6

Product types as Drift files them in its own catalogue.

What Drift runs on Shopify

17 apps from the Shopify App Store, across 8 categories.

Affiliates & influencers3Other3Search, upsell & discovery2Email & SMS marketing2Helpdesk2Advertising & analytics2Subscriptions2Product reviews1

Estimated app spend: about $17.5K to $20K a month. 5 apps added in the last year.

Seen running on the storefront:AttentiveGOVX ID Exclusive DiscountsKlaviyoMicrosoft ClarityRecharge Subscriptions App
See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Drift sells

Direct, drift.coAmazonWholesale

Competitors

  1. both scent diffusers and car diffusers

  2. both air fresheners

  3. Ozium Air Sanitizer

    both air fresheners

  4. both air fresheners

  5. both scent products and candles

  6. both fragrance gifts

  7. both car air fresheners

  8. both candles and scent

  9. both car/shoe care niche consumer

  10. both gifting décor

how we pick competitors

What apps does Drift use on Shopify?

Drift runs 17 apps from the Shopify App Store across 8 categories: Search, upsell & discovery, Affiliates & influencers, Email & SMS marketing, Other, Helpdesk, Advertising & analytics, Product reviews, Subscriptions. Seen running on its storefront: Attentive, GOVX ID Exclusive Discounts, Klaviyo, Microsoft Clarity, Recharge Subscriptions App.

Who are Drift's competitors?

The Shopify brands closest to Drift are Aroma360, ~Pourri, Ozium Air Sanitizer, Azuna and Laundry Sauce.

Updated 2026-10-29. Method notes and every source: how we count →