Grove Collaborative logo

Grove Collaborative

Cleaning, personal care, vitamins and kitchen essentials for a healthier home. San Francisco, California. Runs on Shopify Plus.

grove.co →LinkedIn →

Grove Collaborative reported $173.7M in revenue in its audited annual filing. It is a San Francisco, California brand selling cleaning, personal care, vitamins and kitchen essentials for a healthier home on Shopify Plus. Its store lists 5,000+ products, mostly shampoo, conditioner and sunscreen, priced from $6 to $119. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 5 apps from the Shopify App Store across 4 categories. It added 1 in the last year.

Revenue

Total revenue
$173.7M
Audited.sourcepublic filinghow we count

The store

Products listed
5,000+
Counted on the storefront
Typical price
$6 to $119
Most products fall in this range
Shampoo88Conditioner77Sunscreen70Facial Moisturizers68Body Wash63Facial Serums61

Product types as Grove Collaborative files them in its own catalogue.

What Grove Collaborative runs on Shopify

5 apps from the Shopify App Store, across 4 categories.

Loyalty, store credit & gift cards2Product reviews1Other1Affiliates & influencers1

1 app added in the last year.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsElevar Conversion Tracking
See which 5 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Grove Collaborative sells

Direct, grove.coAmazonWholesale

Competitors

  1. Public Goods

    both eco household and personal care marketplace

  2. Blueland

    both eco cleaning products

  3. Who Gives A Crap

    both eco household staples

  4. Branch Basics

    both non-toxic cleaning

  5. Puracy

    both plant-based cleaning and personal care

  6. THE GOOD FILL

    both refillable cleaning and body care

  7. Purdy & Figg

    both natural cleaning refills

  8. Dropps

    both eco laundry and dish products

  9. Earth Breeze

    both low-waste cleaning

  10. Mozi Wash

    both laundry and home scent

how we pick competitors

Open roles

Ecommerce and DTC jobs at Shopify brands

What is Grove Collaborative's revenue?

Grove Collaborative reported $173.7M in revenue in its audited annual filing.

What apps does Grove Collaborative use on Shopify?

Grove Collaborative runs 5 apps from the Shopify App Store across 4 categories: Product reviews, Other, Affiliates & influencers, Loyalty, store credit & gift cards. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Elevar Conversion Tracking.

Who are Grove Collaborative's competitors?

The Shopify brands closest to Grove Collaborative are Public Goods, Blueland, Who Gives A Crap, Branch Basics and Puracy.

Updated 2026-10-22. Method notes and every source: how we count →