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Puracy

Bio-powered cleaning products and personal care products. Wilmington, Delaware. Founded 2013. Runs on Shopify Plus.

puracy.com →LinkedIn →

Puracy is a Wilmington, Delaware brand, founded in 2013, selling bio-powered cleaning products and personal care products on Shopify Plus. Its store lists 46 products, mostly laundry detergent, stain remover and multi-surface cleaner, priced from $10 to $59. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 23 apps from the Shopify App Store across 9 categories. It spends about $22.5K to $25K a month on those apps and added 11 in the last year.

The store

Products listed
46
Counted on the storefront
Typical price
$10 to $59
Most products fall in this range
Laundry Detergent5Stain Remover3Multi-Surface Cleaner3Dishwasher Detergent2Baby Stain Remover2Carpet & Upholstery Shampoo2

Product types as Puracy files them in its own catalogue.

What Puracy runs on Shopify

23 apps from the Shopify App Store, across 9 categories.

Advertising & analytics4Email & SMS marketing4Loyalty, store credit & gift cards3Search, upsell & discovery3Product reviews2Affiliates & influencers2Subscriptions2Other2Helpdesk1

Estimated app spend: about $22.5K to $25K a month. 11 apps added in the last year.

Seen running on the storefront:impact.com Affiliate MarketingKlaviyoMicrosoft ClarityRecharge Subscriptions AppSmileTTriple WhaleYotpo
See which 23 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Puracy sells

Direct, puracy.comRetailAmazonWholesale

Competitors

  1. Branch Basics

    both non-toxic cleaning and laundry

  2. Blueland

    both eco cleaning and laundry

  3. Dropps

    both laundry and dish pods

  4. Earth Breeze

    both eco laundry and dish

  5. Mozi Wash

    both gentle laundry detergent

  6. Grove Collaborative

    both plant-based cleaning and personal care

  7. THE GOOD FILL

    both cleaning and body refills

  8. Purdy & Figg

    both natural cleaning

  9. Public Goods

    both cleaning and body care

  10. Sheets Laundry Club

    both laundry and dish

how we pick competitors

What apps does Puracy use on Shopify?

Puracy runs 23 apps from the Shopify App Store across 9 categories: Loyalty, store credit & gift cards, Advertising & analytics, Search, upsell & discovery, Product reviews, Affiliates & influencers, Email & SMS marketing, Subscriptions, Other, Helpdesk. Seen running on its storefront: impact.com Affiliate Marketing, Klaviyo, Microsoft Clarity, Recharge Subscriptions App, Smile, Triple Whale, Yotpo.

Who are Puracy's competitors?

The Shopify brands closest to Puracy are Branch Basics, Blueland, Dropps, Earth Breeze and Mozi Wash.

Updated 2026-10-22. Method notes and every source: how we count →