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Decathlon

Outdoor and running clothing, gear, and equipment for camping, hiking, and adventure. San Francisco, California. Runs on Shopify Plus.

Decathlon is a San Francisco, California brand selling outdoor and running clothing, gear, and equipment for camping, hiking, and adventure on Shopify Plus. dtcmvp estimates its revenue across all channels at $16B to $16.25B a year. Its store lists 551 products, mostly backpack, shoes and jacket, priced from $10 to $255. It sells direct and through retail and wholesale and sells on Amazon. It employs 10,001+ people and runs 15 apps from the Shopify App Store across 8 categories. It spends about $15K to $17.5K a month on those apps and added 3 in the last year.

Revenue

Total revenue · est.
$16B to $16.25B
dtcmvp estimateconfidence Ahow we count

The store

Products listed
551
Counted on the storefront
Typical price
$10 to $255
Most products fall in this range
Backpack58Shoes45Jacket32Down jacket25Fleece23Socks21

Product types as Decathlon files them in its own catalogue.

What Decathlon runs on Shopify

15 apps from the Shopify App Store, across 8 categories.

Other6Shipping, returns & order tracking2Page building2Advertising & analytics1Helpdesk1Product reviews1Email & SMS marketing1Search, upsell & discovery1

Estimated app spend: about $15K to $17.5K a month. 3 apps added in the last year.

Seen running on the storefront: Gorgias, Instafeed, Klaviyo.

See which 15 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Decathlon sells

Direct, decathlon.comRetailAmazonWholesale

What is Decathlon's revenue?

dtcmvp estimates Decathlon's revenue across all channels at $16B to $16.25B a year.

What apps does Decathlon use on Shopify?

Decathlon runs 15 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Other, Advertising & analytics, Helpdesk, Page building, Product reviews, Email & SMS marketing, Search, upsell & discovery. Seen running on its storefront: Gorgias, Instafeed, Klaviyo.

Updated 2026-06-21. Method notes and every source: how we count →