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Yeti

Coolers, drinkware and bags. US.

Yeti reported $1.87B in revenue in its audited annual filing, of which dtcmvp estimates $150M to $200M comes through its online storefront, ranking it #54 of the 14,859 Shopify brands over $5M that dtcmvp tracks. It is a US brand selling coolers, drinkware and bags on Shopify. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 25 apps from the Shopify App Store across 6 categories.

Revenue

Total revenue
$1.87B
Audited.sourcepublic filinghow we count
Online storefront sales · est.
$150M to $200M
dtcmvp estimateconfidence A#54 of 14,859 Shopify brands over $5Mhow we count

What Yeti runs on Shopify

25 apps from the Shopify App Store, across 6 categories.

Other17Shipping, returns & order tracking2Email & SMS marketing2Advertising & analytics2Product reviews1Helpdesk1
See which 25 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Yeti sells

Direct, yeti.comRetailAmazonWholesale

What is Yeti's revenue?

Yeti reported $1.87B in revenue in its audited annual filing, of which dtcmvp estimates $150M to $200M comes through its online storefront, ranking it #54 of the 14,859 Shopify brands over $5M that dtcmvp tracks.

What apps does Yeti use on Shopify?

Yeti runs 25 apps from the Shopify App Store across 6 categories: Other, Shipping, returns & order tracking, Email & SMS marketing, Advertising & analytics, Product reviews, Helpdesk.

Updated 2026-09-04. Method notes and every source: how we count →