Wilson Sporting Goods logo

Wilson Sporting Goods

Sporting Goods. Chicago, Illinois.

Wilson Sporting Goods is a Chicago, Illinois sporting goods brand that sells on Shopify. Its store lists 239 products, mostly baseball/softball – gloves, sportswear – accessories and sportswear – men's, priced from $14 to $297. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 47 apps from the Shopify App Store across 10 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
239
Counted on the storefront
Typical price
$14 to $297
Most products fall in this range
Baseball/Softball – Gloves85Sportswear – Accessories29Sportswear – Men's29Sportswear – Women's24Sportswear – Kids17Racquet Sports – Grips & Accessories16

Product types as Wilson Sporting Goods files them in its own catalogue.

What Wilson Sporting Goods runs on Shopify

47 apps from the Shopify App Store, across 10 categories.

Other15Search, upsell & discovery8Helpdesk5Email & SMS marketing5Product reviews4Advertising & analytics2Shipping, returns & order tracking2Loyalty, store credit & gift cards2Affiliates & influencers2Page building2

Estimated app spend: about $12.5K to $15K a month.

See which 47 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Wilson Sporting Goods sells

Direct, wilson.comRetailAmazonWholesale

Competitors

  1. baseball catcher gear and gloves

  2. racquet sports equipment and apparel

  3. baseball batting gloves

  4. bat grips and batting gloves

  5. team sports equipment

  6. football gear for athletes

  7. football equipment

  8. tennis apparel and gear

  9. tennis equipment

  10. sporting goods and games

how we pick competitors

What apps does Wilson Sporting Goods use on Shopify?

Wilson Sporting Goods runs 47 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Product reviews, Other, Advertising & analytics, Shipping, returns & order tracking, Loyalty, store credit & gift cards, Affiliates & influencers, Helpdesk, Email & SMS marketing, Page building.

Who are Wilson Sporting Goods's competitors?

The Shopify brands closest to Wilson Sporting Goods are All-Star Sports, Yonex, BRUCE BOLT, Lizard Skins and Cascade Maverik Lacrosse, LLC.

Updated 2026-10-22. Method notes and every source: how we count →