Yonex logo

Yonex

Golf, tennis and badminton equipment, including racquets, strings, clubs and accessories. JP. Runs on Shopify Plus.

Yonex is a JP brand selling golf, tennis and badminton equipment, including racquets, strings, clubs and accessories on Shopify Plus. dtcmvp estimates its revenue across all channels at $900M to $950M a year. Its store lists 608 products, mostly badminton racquet, tennis string and tennis racquet, priced from $17 to $251. It sells direct and through retail and wholesale and sells on Amazon. It employs 201 to 500 people and runs 10 apps from the Shopify App Store across 4 categories. It spends about $5K to $7.5K a month on those apps.

Revenue

Total revenue · est.
$900M to $950M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
608
Counted on the storefront
Typical price
$17 to $251
Most products fall in this range
Badminton Racquet62Tennis String53Tennis Racquet49T-Shirt39Tennis Footwear30Badminton Footwear26

Product types as Yonex files them in its own catalogue.

What Yonex runs on Shopify

10 apps from the Shopify App Store, across 4 categories.

Other5Email & SMS marketing3Advertising & analytics1Helpdesk1

Estimated app spend: about $5K to $7.5K a month.

See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Yonex sells

Direct, yonex.comRetailAmazonWholesale

Competitors

  1. tennis rackets and shoes

  2. tennis gear

  3. paddle and racket sports equipment

  4. tennis equipment and apparel

  5. golf clubs and apparel

  6. golf equipment

  7. athletic shoes and apparel

  8. GOLF Partner

    golf clubs

  9. SportsPower

    sports shoes and golf clubs

  10. sportswear

how we pick competitors

What is Yonex's revenue?

dtcmvp estimates Yonex's revenue across all channels at $900M to $950M a year.

What apps does Yonex use on Shopify?

Yonex runs 10 apps from the Shopify App Store across 4 categories: Other, Email & SMS marketing, Advertising & analytics, Helpdesk.

Who are Yonex's competitors?

The Shopify brands closest to Yonex are Tennis-Point, Tennis Express, JOOLA, Wilson Sporting Goods and COBRA Golf.

Updated 2026-10-22. Method notes and every source: how we count →