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Counter

Skincare & Body. Santa Monica, California. Runs on Shopify Plus.

Counter is a Santa Monica, California skincare & body brand that sells on Shopify Plus. It sells direct and through retail. It employs 201 to 500 people and runs 13 apps from the Shopify App Store across 9 categories. It spends about $45K to $50K a month on those apps and added 2 in the last year.

What Counter runs on Shopify

13 apps from the Shopify App Store, across 9 categories.

Other2Search, upsell & discovery2Affiliates & influencers2Shipping, returns & order tracking2Helpdesk1Email & SMS marketing1Product reviews1Loyalty, store credit & gift cards1Subscriptions1

Estimated app spend: about $45K to $50K a month. 2 apps added in the last year.

Seen running on the storefront:GGorgiasKlaviyoOkendo
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Counter sells

Direct, counter.comRetail

Competitors

  1. skincare sets and vitamin C serum

  2. skincare kits for everyone

  3. moisturizer, serum, sets

  4. serums, moisturizers, kits

  5. skincare, body care, gift sets

  6. Smooche

    skincare and makeup

  7. skincare, body, gift sets

  8. Barefaced

    skincare kits and routines

  9. AXIS

    serums, moisturizers, sets

  10. skincare staples at accessible price

how we pick competitors

What apps does Counter use on Shopify?

Counter runs 13 apps from the Shopify App Store across 9 categories: Other, Search, upsell & discovery, Affiliates & influencers, Helpdesk, Email & SMS marketing, Shipping, returns & order tracking, Product reviews, Loyalty, store credit & gift cards, Subscriptions. Seen running on its storefront: Gorgias, Klaviyo, Okendo.

Who are Counter's competitors?

The Shopify brands closest to Counter are INNBEAUTY PROJECT, Kravebeauty, Dieux, Maelove Skincare and Dime Beauty.

Updated 2026-10-22. Method notes and every source: how we count →