Caswell-Massey logo

Caswell-Massey

Triple-milled soaps, fine fragrances, men's grooming staples, and gifts. Edison, New Jersey. Runs on Shopify Plus.

caswellmassey.com →LinkedIn →

Caswell-Massey is a Edison, New Jersey brand selling triple-milled soaps, fine fragrances, men's grooming staples, and gifts on Shopify Plus. Its store lists 123 products, mostly bar soap, fragrance and discovery fragrance, priced from $9 to $200. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 26 apps from the Shopify App Store across 11 categories. It spends about $90K to $95K a month on those apps and added 8 in the last year.

The store

Products listed
123
Counted on the storefront
Typical price
$9 to $200
Most products fall in this range
Bar Soap44Fragrance23Discovery Fragrance12Aftershave5Manicure2Shave Cream2

Product types as Caswell-Massey files them in its own catalogue.

What Caswell-Massey runs on Shopify

26 apps from the Shopify App Store, across 11 categories.

Other7Helpdesk3Shipping, returns & order tracking3Product reviews3Search, upsell & discovery2Advertising & analytics2Affiliates & influencers2Page building1Loyalty, store credit & gift cards1Email & SMS marketing1Subscriptions1

Estimated app spend: about $90K to $95K a month. 8 apps added in the last year.

Seen running on the storefront:AwinGorgiasIntelligemsKlaviyoMicrosoft ClarityRecharge Subscriptions AppTriple Whale
See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Caswell-Massey sells

Direct, caswellmassey.comAmazonWholesale

Competitors

  1. Floris London

    heritage fragrance and soap house

  2. Czech & Speake

    traditional fragrance, soaps and aftershave

  3. Aedes.com

    fragrance, soaps and gifts

  4. Demeter Fragrance Library

    colognes, body products and candles

  5. Thymes

    bath and body, candles at similar price

  6. Perfume Direct

    perfume, aftershave and gift sets

  7. Creed Australia

    heritage perfume with body wash and gifts

  8. Ormonde Jayne London

    British perfume house with candles

  9. Bon Parfumeur

    classic French fragrance house with gift sets

  10. Memo Paris

    fragrance with body care at similar price

how we pick competitors

What apps does Caswell-Massey use on Shopify?

Caswell-Massey runs 26 apps from the Shopify App Store across 11 categories: Helpdesk, Page building, Other, Shipping, returns & order tracking, Search, upsell & discovery, Loyalty, store credit & gift cards, Product reviews, Email & SMS marketing, Advertising & analytics, Affiliates & influencers, Subscriptions. Seen running on its storefront: Awin, Gorgias, Intelligems, Klaviyo, Microsoft Clarity, Recharge Subscriptions App, Triple Whale.

Who are Caswell-Massey's competitors?

The Shopify brands closest to Caswell-Massey are Floris London, Czech & Speake, Aedes.com, Demeter Fragrance Library and Thymes.

Updated 2026-10-22. Method notes and every source: how we count →