Born Tough logo

Born Tough

Athletic wear, gym workout clothes, and running and fitness apparel. Fullerton, California.

Born Tough is a Fullerton, California brand selling athletic wear, gym workout clothes, and running and fitness apparel on Shopify. Its store lists 960 products, mostly shirts for men's, crossfit shirts for men and athletic shirts for men, priced from $20 to $37. It sells direct and sells on Amazon. It employs 11 to 50 people and runs 9 apps from the Shopify App Store across 5 categories. It spends about $15K to $17.5K a month on those apps and added none in the last year.

The store

Products listed
960
Counted on the storefront
Typical price
$20 to $37
Most products fall in this range
Shirts For Men's53Crossfit Shirts For Men50Athletic Shirts For Men50Running Shirts For Men50Bodybuilding Shirts For Men50Shorts For Men's25

Product types as Born Tough files them in its own catalogue.

What Born Tough runs on Shopify

9 apps from the Shopify App Store, across 5 categories.

Email & SMS marketing4Product reviews2Other1Shipping, returns & order tracking1Helpdesk1

Estimated app spend: about $15K to $17.5K a month. No apps added in the last year.

Seen running on the storefront:Postscript SMS MarketingYotpo
See which 9 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Born Tough sells

Direct, borntough.comAmazon

Competitors

  1. gym apparel with bold graphics, low price

  2. Vanquish Fitness

    gym streetwear for men and women

  3. lifting apparel for gym athletes

  4. Haus

    athletic tees and shorts for men

  5. gym wear for men and women

  6. gym shorts, joggers and sets

  7. gym apparel for athletes

  8. training wear for men and women

  9. FUAARK

    gym tees and compression wear

  10. training apparel for men

how we pick competitors

What apps does Born Tough use on Shopify?

Born Tough runs 9 apps from the Shopify App Store across 5 categories: Product reviews, Other, Email & SMS marketing, Shipping, returns & order tracking, Helpdesk. Seen running on its storefront: Postscript SMS Marketing, Yotpo.

Who are Born Tough's competitors?

The Shopify brands closest to Born Tough are Constantly Varied Gear, Vanquish Fitness, SBD Apparel, Haus and NVGTN.

Updated 2026-10-22. Method notes and every source: how we count →