AYBL
Gymwear, activewear and athleisure. Redditch, England. Runs on Shopify Plus.
AYBL is a Redditch, England brand selling gymwear, activewear and athleisure on Shopify Plus. Its store lists 2,637 products, mostly t shirts, shorts and joggers, priced from $20 to $60. It sells direct and through retail. It employs 51 to 200 people and runs 21 apps from the Shopify App Store across 6 categories. It spends about $255K to $260K a month on those apps and added 5 in the last year.
The store
Product types as AYBL files them in its own catalogue.
What AYBL runs on Shopify
21 apps from the Shopify App Store, across 6 categories.
Estimated app spend: about $255K to $260K a month. 5 apps added in the last year.
KlaviyoCounted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where AYBL sells
Competitors
UK-born gym wear brand
women's leggings, bras, joggers
women's leggings, hoodies, bras
women's activewear and hoodies
women's activewear sets
leggings, sweatpants, tanks
women's gym wear, UK/EU
leggings and bras low price
- Paragon Fitwear$15M to $20M
women's leggings, tops
women's leggings, hoodies, sets
What apps does AYBL use on Shopify?
AYBL runs 21 apps from the Shopify App Store across 6 categories: Search, upsell & discovery, Other, Helpdesk, Product reviews, Email & SMS marketing, Shipping, returns & order tracking. Seen running on its storefront: Klaviyo.
Who are AYBL's competitors?
The Shopify brands closest to AYBL are Gymshark, Buffbunny, TALA, POPFLEX and SET ACTIVE.