Paragon Fitwear logo

Paragon Fitwear

Activewear. Ada, Michigan. Runs on Shopify Plus.

paragonfitwear.com →LinkedIn →

Paragon Fitwear is a Ada, Michigan brand selling activewear on Shopify Plus. dtcmvp estimates its revenue across all channels at $20M to $25M a year, of which $15M to $20M comes through its online storefront, ranking it #4423 of the 15,357 Shopify brands over $5M that dtcmvp tracks. Its store lists 926 products, mostly sports bras, leggings/joggers and shorts, priced from $34 to $68. It employs 1,001 to 5,000 people and runs 19 apps from the Shopify App Store across 10 categories. It spends about $30K to $35K a month on those apps and added 5 in the last year.

Revenue

Total revenue · est.
$20M to $25M
dtcmvp estimateconfidence Ahow we count
Online storefront sales · est.
$15M to $20M
dtcmvp estimateconfidence A#4423 of 15,357 Shopify brands over $5Mhow we count

The store

Products listed
926
Counted on the storefront
Typical price
$34 to $68
Most products fall in this range
Sports Bras241Leggings/Joggers216Shorts194Tops/Tanks145Straight Leg Pant69Jackets14

Product types as Paragon Fitwear files them in its own catalogue.

What Paragon Fitwear runs on Shopify

19 apps from the Shopify App Store, across 10 categories.

Other4Search, upsell & discovery3Affiliates & influencers2Shipping, returns & order tracking2Helpdesk2Advertising & analytics2Email & SMS marketing1Product reviews1Page building1Loyalty, store credit & gift cards1

Estimated app spend: about $30K to $35K a month. 5 apps added in the last year.

Seen running on the storefront:AvantLink Affiliate MarketingConsentmo GDPR ComplianceIntelligemsKlaviyoMicrosoft ClaritySmileStamped Reviews & Loyalty
See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Paragon Fitwear sells

Direct, paragonfitwear.com

Competitors

  1. Buffbunny

    women's scrunch leggings and bras

  2. CSB

    women's leggings and sets

  3. TALA

    women's leggings and hoodies

  4. NVGTN

    women's leggings

  5. Girlfriend Collective

    women's leggings and bras

  6. TLF Apparel

    scrunch leggings and sets

  7. 437

    women's activewear

  8. Bo+Tee

    women's leggings

  9. Bombshell Sportswear

    women's sports bras and leggings

  10. FLEO

    women's activewear

how we pick competitors

What is Paragon Fitwear's revenue?

dtcmvp estimates Paragon Fitwear's revenue across all channels at $20M to $25M a year, of which $15M to $20M comes through its online storefront, ranking it #4423 of the 15,357 Shopify brands over $5M that dtcmvp tracks.

What apps does Paragon Fitwear use on Shopify?

Paragon Fitwear runs 19 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Affiliates & influencers, Shipping, returns & order tracking, Helpdesk, Other, Advertising & analytics, Email & SMS marketing, Product reviews, Page building, Loyalty, store credit & gift cards. Seen running on its storefront: AvantLink Affiliate Marketing, Consentmo GDPR Compliance, Intelligems, Klaviyo, Microsoft Clarity, Smile, Stamped Reviews & Loyalty.

Who are Paragon Fitwear's competitors?

The Shopify brands closest to Paragon Fitwear are Buffbunny, CSB, TALA, NVGTN and Girlfriend Collective.

Updated 2026-10-22. Method notes and every source: how we count →