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Alaffia

Skin and hair care products. Olympia, Washington.

Alaffia is a Olympia, Washington brand selling skin and hair care products on Shopify. Its store lists 84 products, mostly body washes, bubble baths and conditioners, priced from $6 to $17. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 11 apps from the Shopify App Store across 7 categories. It spends about $25K to $30K a month on those apps and added 3 in the last year.

The store

Products listed
84
Counted on the storefront
Typical price
$6 to $17
Most products fall in this range
Body Washes20Bubble Baths10Conditioners9Balms, Butters & Oils9Shampoos8Lotions7

Product types as Alaffia files them in its own catalogue.

What Alaffia runs on Shopify

11 apps from the Shopify App Store, across 7 categories.

Search, upsell & discovery3Product reviews3Other1Email & SMS marketing1Page building1Subscriptions1Loyalty, store credit & gift cards1

Estimated app spend: about $25K to $30K a month. 3 apps added in the last year.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsKlaviyoRecharge Subscriptions AppYotpo
See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Alaffia sells

Direct, alaffia.comRetailAmazonWholesale

Competitors

  1. SHEA TERRA ORGANICS

    shea butter, black seed oil body care for all

  2. natural oils and body care for everyone

  3. Baraka Shea Butter

    shea butter body care

  4. Goat Milk Stuff

    natural soaps and body care

  5. natural soaps and skincare

  6. Herb'n Eden

    bar soap, body butter, body wash

  7. natural soap, shampoo bars, deodorant

  8. Nectar Life

    body butter and soaps at low price

  9. natural body lotion, soap, shampoo bars

  10. Rinse Bath & Body

    bar soap and balms

how we pick competitors

What apps does Alaffia use on Shopify?

Alaffia runs 11 apps from the Shopify App Store across 7 categories: Search, upsell & discovery, Other, Product reviews, Email & SMS marketing, Page building, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Klaviyo, Recharge Subscriptions App, Yotpo.

Who are Alaffia's competitors?

The Shopify brands closest to Alaffia are SHEA TERRA ORGANICS, Heritage Store, Baraka Shea Butter, Goat Milk Stuff and Bend Soap Company.

Updated 2026-10-29. Method notes and every source: how we count →