WoolyTech
A Shopify app that builds product feeds for Google Shopping and other channels
WoolyTech is a Shopify app developer that makes Multifeed Google Shopping Feed, a product feeds app on the Shopify App Store. It provides a Shopify app that builds product feeds for Google Shopping and other channels. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 205 (1.3%) run Multifeed Google Shopping Feed, more than any other product feeds app. Its share is highest among Fashion & Apparel (1.9%), Electronics & Tech (1.8%) and Sports & Outdoors (1.6%) brands. It is rated 4.9 out of 5 from 1,121 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Multifeed Google Shopping Feed has 4 plans on the Shopify App Store, from free to $25.95 a month.
Overview
WoolyTech makes Multifeed Google Shopping Feed, a Shopify app that builds product feeds for Google Shopping and other ad and sales channels from a store's product data. It lets merchants create separate feeds by country, language and currency, and choose which products and collections go into each feed.
For Shopify brands
- Create separate feeds for different countries, languages and currencies from one store's product data.
- Choose which products go into feeds by collection or filter, and set custom feed settings on individual products.
- Keep feeds in sync with Google Merchant Center through manual or scheduled updates.
How it works
A merchant installs the app from the Shopify App Store and groups products into feed groups, either the whole catalogue or selected collections. Within each group, the merchant defines feeds that target a Google Shopping market and sets attributes such as product category, age group and gender. Plan limits are checked against the products and feeds in use, and the app offers an upgrade when a limit is reached.
- Built for
- Shopify merchants of any catalogue size, from a few products to millions, including stores selling in several countries, languages and currencies.
- Pricing
- There is a free plan covering 10 products and 1,000 variants. Paid plans run from $5.95 to $75.95 per month, based on the number of products, variants and feeds included in feeds. Billing goes through Shopify.
Products
- Multifeed Google Shopping Feed Builds product feeds from Shopify data for Google, Meta, TikTok, Snapchat, Yahoo Ads and custom channels.
Integrations
Buyer notes
- Only products included in feed groups count toward plan limits, not the full store catalogue.
- Plans can be downgraded; the app selects the lowest plan that covers current usage.
- Multilingual feeds use translated product data from Shopify's multilingual feature or Weglot; the app does not translate content itself.
- The MultiFeed-10K plan and above include personal feed setup assistance.
From WoolyTech's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Multifeed Google Shopping Feed
4.9 · 1,121 reviewsBuilt for ShopifyFree planPaid from $5.95/moOn 1.3% of brands over $5MLaunched 2020Product feedsCreate high-quality feeds for Google, Meta, TikTok, ChatGPT, Snapchat, Yahoo Ads & custom channels. Runs smoothly from a few to millions of product...
Pricing
FREEFree- 1000 variants/SKUs
- 10 products
- GA4 & 2 tracking tags (Google/Meta Ads)
- Expression-based attributes
- +4 more
MultiFeed-1K$5.95/month- FREE features plus
- 1000 products (100000 variants/SKUs)
- 2 feeds
- Multi-language/currency
- +2 more
7-day free trialMultiFeed-3K$15.95/month- All MultiFeed-1K features plus
- 3,000 products (300000 variants/SKUs)
- 4 feeds
7-day free trialMultiFeed-10K$25.95/month- All MultiFeed-3K features plus
- 10000 products (1000000 variants/SKUs)
- 6 feeds
- Personal feed setup assistance
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to WoolyTech
The most used product feeds apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| FeedAPIs For Bing Shopping /MS · Simprosys InfoMedia | 0.1% | 4.4 · 73 |
Often used with WoolyTech
What its brands run more often than Shopify brands over $5M do overall.
- Orbe Geolocation11.7% of its brands · 5.1x average
- Klarna On‑Site Messaging38.5% of its brands · 2.4x average
- Criteo GO17.1% of its brands · 2.4x average
- Pandectes GDPR Compliance20% of its brands · 2.2x average
- Stockist Store Locator13.7% of its brands · 1.9x average
What Shopify apps does WoolyTech make?
WoolyTech has 1 app on the Shopify App Store: Multifeed Google Shopping Feed.
How many Shopify brands use WoolyTech?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 205 (1.3%) run Multifeed Google Shopping Feed, more than any other product feeds app. Its share is highest among Fashion & Apparel (1.9%), Electronics & Tech (1.8%) and Sports & Outdoors (1.6%) brands.
What are the alternatives to WoolyTech?
The most used product feeds apps among Shopify brands over $5M, after WoolyTech: FeedAPIs For Bing Shopping /MS (0.1%).
What do WoolyTech's brands use alongside it?
Of the brands running WoolyTech, 11.7% also run Orbe Geolocation, 38.5% also run Klarna On‑Site Messaging, 17.1% also run Criteo GO, 20% also run Pandectes GDPR Compliance and 13.7% also run Stockist Store Locator. Each is at least 1.9 times as common among them as across all brands over $5M.
How is Multifeed Google Shopping Feed rated?
Multifeed Google Shopping Feed is rated 4.9 out of 5 from 1,121 reviews on the Shopify App Store.
How much does WoolyTech cost?
Multifeed Google Shopping Feed has 4 plans on the Shopify App Store, from free to $25.95 a month. Multifeed Google Shopping Feed: FREE, Free; MultiFeed-1K, $5.95/month; MultiFeed-3K, $15.95/month; MultiFeed-10K, $25.95/month.