Paloma is a Shopify app developer based in the United States that makes Paloma: Sell in Instagram DMs, an analytics app on the Shopify App Store. It provides automation for Instagram Live, Story, and Feed sales. Paloma: Sell in Instagram DMs has 4 plans on the Shopify App Store, from free to $799 a month.
Paloma turns Instagram and Messenger conversations into orders. It captures post comments, story replies, and ad clicks into automated dm flows with shop quizzes, product recs, and checkout links. Built for Shopify brands running heavy paid social or active community engagement that currently bounces in the dm inbox.
What Paloma does for Shopify brands
- Comment-to-cart & story-reply flows convert social engagement into orders
- Automated dm shop quizzes & product recs lift messaging channel conversion
- Recovers ad clicks that land in dm instead of bouncing
- Automates claim tracking, payment reminders & shipping updates in dm
- Cuts hours of manual social commerce admin per week
Overview
Paloma sells software that lets merchants run sales on Instagram, Facebook and their website, including Live, Story and Feed claim sales and auctions, with checkout links sent by direct message. It also lists a Shopify app for selling in Instagram DMs. It addresses taking orders and payments from social channels without handling each claim by hand.
- Built for
- Sellers who run Live, Story, Feed and DM sales with many unique items; a Growth tier is listed for businesses with over $300k in annual sales.
- Pricing
- The website lists Starter at $0/month with a 4% Paloma fee, Professional at $29/month billed annually or $39/month billed monthly with a 2% fee, and custom Growth pricing. Card processing starts at 2.9% + $0.30. The Shopify app has a free plan and paid plans of $39, $149 and $799 per month.
Products
- Paloma Runs claim sales and timed auctions on Instagram and Facebook, with checkout, payouts and order reports.
- Paloma: Sell in Instagram DMs Shopify App Store app for store management and marketing, priced by number of customer leads.
Integrations
Buyer notes
- Setup is stated as 10 minutes: connect Instagram, set up payouts, and define tax and fulfillment settings.
- Payouts are stated to arrive 2 days after each transaction.
- Paloma states it has been a Meta-approved developer application since 2017.
- The Shopify app's Free plan includes up to 250 customer leads, standard support and Slack channel access.
From Paloma's own site and Shopify App Store listings, as of 2026-10-20.
On the Shopify App Store
- Free planPaid from $39/moLaunched 2021Analytics
Your customers are discovering your brand on social channels. Make it easier for them to convert but giving them the what and why to buy, right in ...
Pricing
Free planFree- Up to 250 customer leads
- Standard support
- Slack channel access
Basic plan$39/month- Up to 10k customer leads
- Standard support
Standard plan$149/month- Up to 150k customer leads
- Standard support
Advanced plan$799/month- Up to 500k customer leads
- Drip sequences
- List builder for Facebook custom audiences
- Webhooks
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Paloma make?
Paloma has 1 app on the Shopify App Store: Paloma: Sell in Instagram DMs.
How much does Paloma cost?
Paloma: Sell in Instagram DMs has 4 plans on the Shopify App Store, from free to $799 a month. Paloma: Sell in Instagram DMs: Free plan, Free; Basic plan, $39/month; Standard plan, $149/month; Advanced plan, $799/month.
