WorkMagic

Incrementality-based attribution and marketing experimentation for DTC brands

WorkMagic runs geo-lift experiments to measure which paid channels actually drive new sales, then flags where click-based attribution is overstating performance. Built for dtc brands spending enough on paid media that misallocated budget across Meta, Google, TikTok, and Amazon costs real money.

What WorkMagic does for Shopify brands

Geo-lift tests show which channels drive incremental sales vs. claim credit
Reallocate spend away from channels overstated by click-based attribution
Automated test design & analysis replaces data scientist + weeks of setup
Cross-channel incremental impact (e.g. TikTok lift showing up on Amazon)

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