Trustpilot

Off-site review authority that earns Google Seller Ratings stars and drives brand trust in search

Trustpilot is the off-site review layer that earns Google Seller Ratings stars on paid ads and feeds brand-name search results with third-party proof. Best fit for Shopify brands running Google Ads or Shopping at enough scale to clear 150 reviews per 12 months, where star snippets on SERPs move conversion rate.

What Trustpilot does for Shopify brands

Google Seller Ratings stars on paid ads lift CTR ~10% & lower CPA
Trustpilot profile ranks on brand-name queries, adds star snippets to SERP
Off-site reviews feed ai discovery engines researching the brand
Requires 150 reviews in rolling 12 months to qualify for GSR stars

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