Measured
Incrementality testing and media mix modeling that shows which ad spend actually drives sales
Official site →Measured runs incrementality tests and media mix models to show which paid channels actually drive net-new sales, not just last-click credit. Built for mid-market and enterprise dtc brands with real paid media budgets across Meta, Google, TikTok, and beyond. Useful when platform-reported roas no longer matches what you see in revenue.
What Measured does for Shopify brands
- Incrementality tests reveal 10-20% of paid budget driving no net-new sales
- Reallocating budget to high-incrementality channels lifts revenue at same spend
- Media Plan Optimizer replaces manual cross-channel budget spreadsheets
- Unified dashboards cut time spent reconciling platform reporting each month
