Shopify Audiences

Custom ad audiences built from Shopify purchase data, for Shopify Plus merchants

Shopify Audiences builds custom ad audiences from Shopify purchase signals across the merchant network, then pushes them to Meta, Google, and TikTok. Free for Shopify Plus brands in the US & Canada on Shopify Payments. Useful if paid media is a meaningful spend line and retargeting or prospecting CAC has stopped improving.

What Shopify Audiences does for Shopify brands

Retargeting Boost lists use purchase intent signals to cut cost per purchase on retargeting
Prospecting lists surface net-new buyers that standard lookalikes miss, lowering CAC
Excludes existing customers from prospecting so spend goes to true new buyers
Audiences sync to Meta, Google & TikTok ad accounts

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