Brevo runs email, sms, whatsapp, and a light crm on one subscription, billed by sends instead of contacts. Built for smb dtc brands whose lists are large but partly inactive, where klaviyo or mailchimp pricing punishes dead subscribers. Good fit if you want one platform for flows, broadcasts, and multi-channel messaging without juggling separate esp + sms vendors.
What Brevo does for Shopify brands
- Email flows (welcome, abandoned cart, post-purchase, winback) + broadcasts drive attributable revenue
- Send-based pricing means inactive subscribers carry zero cost
- Sms & whatsapp flows run on same platform, no second vendor contract
- Consolidates esp, sms, whatsapp, transactional, chat & light crm onto one bill
- Typically 30-50% cheaper than Mailchimp or Klaviyo at equivalent send volume
