ZEPIC runs email and WhatsApp marketing automation on a built-in cdp, so segmentation works without bolting on a separate data layer. Best fit for Shopify brands with international or South Asian, Middle East, or European audiences where WhatsApp opt-in is already common, and brands wanting cart recovery on a channel customers actually open.
What ZEPIC does for Shopify brands
- Email flows (welcome, abandoned cart, post-purchase, winback) + broadcasts pull revenue from existing list
- Built-in cdp powers segmentation standalone esps need a separate data layer to match
- WhatsApp abandoned cart automation recovers carts on a channel with ~95% open rates vs 20-30% email
