Poplar
Automated direct mail campaigns for Shopify brands: cart recovery, winback, and retention
Official site →Poplar runs automated direct mail campaigns for Shopify brands, mailing postcards to cart abandoners and lapsed customers who no longer respond to email. Best fit for brands with steady traffic and a customer file large enough that email & sms fatigue is leaving revenue on the table.
What Poplar does for Shopify brands
- Matches cart abandoners' emails to physical addresses at 70% match rate
- Postcards reach buyers who stopped opening abandonment emails
- Direct mail at 90-120 day lapse window reactivates churned, unsubscribed customers
- Cart recovery campaigns typically run 4-6x incremental ROAS
