Ometria is an enterprise cdp and marketing platform built for mid-market and enterprise retail and dtc retention. It unifies customer profiles across email and sms, then uses ai journey orchestration to segment and send. Best fit for brands that have outgrown a self-serve esp and need cross-channel retention on one customer record.
What Ometria does for Shopify brands
- Unified cdp profiles feed segmentation & ai journeys, lifting revenue per subscriber vs vanilla esp
- Email flows & campaigns driven by enriched customer data, not just list fields
- Sms on the same profile captures customers who don't open email
- Cross-channel segmentation carries email to sms without extra plumbing
