Novel

Apple and Google wallet passes for ecommerce loyalty, push, and direct customer messaging

Novel adds Apple and Google wallet passes to your store so customers install a pass once and then get push notifications on their lock screen at no per-message cost. Fits Shopify brands running loyalty programs or heavy sms broadcast volume who want a cheaper, higher-attention channel for promos, restocks & points reminders.

What Novel does for Shopify brands

Wallet pushes land on lock screen at no per-message cost
28x click-through rate vs email on Novel's reported benchmarks
Shifts promo blasts & restock alerts off sms to reclaim per-message fees
Direct channel for loyalty pings, points balances & tier updates

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