Help Scout is an email-centric help desk for support teams that have outgrown a shared inbox but don't need Gorgias-scale or Zendesk-scale tooling. Per-seat pricing (not per-ticket) keeps costs predictable as volume grows. Best fit for smb and mid-market Shopify brands handling support over email with a small human team.
What Help Scout does for Shopify brands
- AI Answers resolves routine tickets with no human agent, cutting labor cost
- Beacon embedded knowledge base deflects inquiries before they reach the inbox
- AI Drafts pre-writes replies for tickets that still need human review
- Auto-assignment, round robin routing & saved replies cut minutes per ticket
