Zulily logo

Zulily

Clothing, home décor, toys, beauty, and kids' items. Minneapolis, Minnesota. Founded 2009. Runs on Shopify Plus.

Zulily is a Minneapolis, Minnesota brand, founded in 2009, selling clothing, home décor, toys, beauty, and kids' items on Shopify Plus. Its store lists 5,000+ products, mostly sneakers, sunglasses and necklaces, priced from $23 to $230. It employs 1,001 to 5,000 people and runs 21 apps from the Shopify App Store across 8 categories. It spends about $2.5K to $3K a month on those apps.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$23 to $230
Most products fall in this range
Sneakers420Sunglasses408Necklaces232Earrings231Dresses203Rings178

Product types as Zulily files them in its own catalogue.

What Zulily runs on Shopify

21 apps from the Shopify App Store, across 8 categories.

Other9Search, upsell & discovery3Shipping, returns & order tracking3Helpdesk2Email & SMS marketing1Affiliates & influencers1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $2.5K to $3K a month.

Seen running on the storefront:GOVX ID Exclusive DiscountsRedoYotpo
See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Zulily sells

Direct, zulily.com

Competitors

  1. both multi-brand discount apparel resellers

  2. both multi-brand fashion resellers

  3. both discount fashion resale

  4. both multi-brand fashion retailers

  5. both multi-brand shoes and clothing

  6. both multi-brand retailer

  7. Boyds

    both multi-brand retailer

  8. GEF

    both broad family clothing retailers

  9. Carraig Donn

    both retailers with homeware and women's fashion

  10. both reseller of boots and clothing

how we pick competitors

What apps does Zulily use on Shopify?

Zulily runs 21 apps from the Shopify App Store across 8 categories: Email & SMS marketing, Other, Search, upsell & discovery, Affiliates & influencers, Helpdesk, Shipping, returns & order tracking, Loyalty, store credit & gift cards, Product reviews. Seen running on its storefront: GOVX ID Exclusive Discounts, Redo, Yotpo.

Who are Zulily's competitors?

The Shopify brands closest to Zulily are momox fashion, Italist, THE OUTNET, The Webster and Gearhead Outfitters.

Updated 2026-10-22. Method notes and every source: how we count →