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wool&

Merino wool apparel. Portland, Oregon. Runs on Shopify Plus.

wool& is a Portland, Oregon brand selling merino wool apparel on Shopify Plus. Its store lists 499 products, mostly stella scoop neck tee, natalia wrap top and zoe easy crew neck tee, priced from $40 to $188. It sells direct and through retail. It employs 11 to 50 people and runs 26 apps from the Shopify App Store across 9 categories. It spends about $80K to $85K a month on those apps and added 11 in the last year.

The store

Products listed
499
Counted on the storefront
Typical price
$40 to $188
Most products fall in this range
Stella Scoop Neck Tee12Natalia Wrap Top12Zoe Easy Crew Neck Tee10Morgan Vneck Tee10Roam Convertible Wrap Bra9Boxer Briefs9

Product types as wool& files them in its own catalogue.

What wool& runs on Shopify

26 apps from the Shopify App Store, across 9 categories.

Other8Shipping, returns & order tracking4Product reviews3Advertising & analytics3Email & SMS marketing3Search, upsell & discovery2Helpdesk1Affiliates & influencers1Page building1

Estimated app spend: about $80K to $85K a month. 11 apps added in the last year.

See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where wool& sells

Direct, wooland.comRetail

Competitors

  1. natural fibre merino and linen apparel for women

  2. natural fibre knitwear for women

  3. merino and organic cotton basics

  4. FLAX

    natural-fibre linen women's apparel

  5. comfortable premium loungewear for women and men

  6. women's comfortable knit separates

  7. Silk Laundry

    natural fibre silk womenswear

  8. DAISYSILK

    silk and cashmere natural-fibre apparel

  9. This is Unfolded

    pyjamas and knitwear comfortable basics

  10. organic natural-fibre clothing

how we pick competitors

What apps does wool& use on Shopify?

wool& runs 26 apps from the Shopify App Store across 9 categories: Shipping, returns & order tracking, Product reviews, Other, Search, upsell & discovery, Advertising & analytics, Helpdesk, Email & SMS marketing, Affiliates & influencers, Page building.

Who are wool&'s competitors?

The Shopify brands closest to wool& are Son de Flor, Pura Cashmere, Q for Quinn & Basics by Quinn, FLAX and Lunya.

Updated 2026-10-22. Method notes and every source: how we count →