Wool&Prince logo

Wool&Prince

Merino wool button-up shirts, travel clothing, chinos, and loungewear. Portland, Oregon. Founded 2013. Runs on Shopify Plus.

Wool&Prince is a Portland, Oregon brand, founded in 2013, selling merino wool button-up shirts, travel clothing, chinos, and loungewear on Shopify Plus. Its store lists 164 products, mostly crew neck t-shirts, boxer briefs and button-down shirts, priced from $48 to $218. It sells direct and through retail. It employs 11 to 50 people and runs 24 apps from the Shopify App Store across 8 categories. It spends about $80K to $85K a month on those apps and added 10 in the last year.

The store

Products listed
164
Counted on the storefront
Typical price
$48 to $218
Most products fall in this range
Crew Neck T-Shirts26Boxer Briefs13Button-Down Shirts13Polo Shirts9Long Sleeve Tee8Standard V-Neck T-Shirts7

Product types as Wool&Prince files them in its own catalogue.

What Wool&Prince runs on Shopify

24 apps from the Shopify App Store, across 8 categories.

Other8Shipping, returns & order tracking4Search, upsell & discovery3Email & SMS marketing3Product reviews2Advertising & analytics2Helpdesk1Page building1

Estimated app spend: about $80K to $85K a month. 10 apps added in the last year.

See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Wool&Prince sells

Direct, woolandprince.comRetail

Competitors

  1. performance travel apparel men and women

  2. men's merino knitwear and basics

  3. Paire

    underwear, socks, tees for men and women

  4. quality tees for men and women

  5. Paul James Knitwear

    merino and wool knitwear

  6. travel clothing

  7. VENROY

    men's and women's tees, linen

  8. Beyond Clothing

    technical performance clothing

  9. men's underwear, wool sweaters

  10. men's and women's shirts, sweaters

how we pick competitors

Open roles

Ecommerce and DTC jobs at Shopify brands

What apps does Wool&Prince use on Shopify?

Wool&Prince runs 24 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Other, Product reviews, Search, upsell & discovery, Advertising & analytics, Email & SMS marketing, Helpdesk, Page building.

Who are Wool&Prince's competitors?

The Shopify brands closest to Wool&Prince are Ministry of Supply, Frank And Oak, Paire, The Classic T-Shirt Company and Paul James Knitwear.

Updated 2026-10-22. Method notes and every source: how we count →