WeWoreWhat logo

WeWoreWhat

Swimwear, intimates, activewear, and ready-to-wear apparel. New York, New York. Runs on Shopify Plus.

WeWoreWhat is a New York, New York brand selling swimwear, intimates, activewear, and ready-to-wear apparel on Shopify Plus. Its store lists 214 products, mostly top, dress and jacket, priced from $69 to $298. It sells direct and wholesale. It employs 11 to 50 people and runs 21 apps from the Shopify App Store across 9 categories. It spends about $60K to $65K a month on those apps and added 3 in the last year.

The store

Products listed
214
Counted on the storefront
Typical price
$69 to $298
Most products fall in this range
Top30Dress22Jacket21Pant20Tank13Skirt11

Product types as WeWoreWhat files them in its own catalogue.

What WeWoreWhat runs on Shopify

21 apps from the Shopify App Store, across 9 categories.

Other7Shipping, returns & order tracking3Product reviews3Email & SMS marketing2Search, upsell & discovery2Loyalty, store credit & gift cards1Helpdesk1Affiliates & influencers1Subscriptions1

Estimated app spend: about $60K to $65K a month. 3 apps added in the last year.

See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where WeWoreWhat sells

Direct, weworewhat.comWholesale

Competitors

  1. AYR$150M to $200M

    NYC casual wardrobe staples

  2. tees, dresses, sweaters

  3. trend dresses, jeans

  4. tops, denim, sweaters

  5. tops, denim, dresses

  6. dresses, denim

  7. swim and dresses

  8. denim and tees

  9. NYC tops and dresses

  10. dresses and knits

how we pick competitors

What apps does WeWoreWhat use on Shopify?

WeWoreWhat runs 21 apps from the Shopify App Store across 9 categories: Other, Loyalty, store credit & gift cards, Email & SMS marketing, Shipping, returns & order tracking, Helpdesk, Affiliates & influencers, Product reviews, Search, upsell & discovery, Subscriptions.

Who are WeWoreWhat's competitors?

The Shopify brands closest to WeWoreWhat are AYR, Michael Stars, Rouje, Sanctuary Clothing and Z Supply.

Updated 2026-10-22. Method notes and every source: how we count →