Vera Bradley logo

Vera Bradley

Bags, backpacks, and accessories for women. Roanoke, Indiana. Founded 1982. Runs on Shopify Plus.

Vera Bradley reported $269.7M in revenue in its audited annual filing. It is a Roanoke, Indiana brand, founded in 1982, selling bags, backpacks, and accessories for women on Shopify Plus. Its store lists 2,397 products, mostly crossbodies, backpacks and totes, priced from $18 to $155. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 14 apps from the Shopify App Store across 7 categories. It spends about $5K to $7.5K a month on those apps.

Revenue

Total revenue
$269.7M
Audited.sourcepublic filinghow we count

The store

Products listed
2,397
Counted on the storefront
Typical price
$18 to $155
Most products fall in this range
Crossbodies384Backpacks270Totes219IDs/Keychains179Cosmetics178Travel Bags161

Product types as Vera Bradley files them in its own catalogue.

What Vera Bradley runs on Shopify

14 apps from the Shopify App Store, across 7 categories.

Other6Search, upsell & discovery2Advertising & analytics2Affiliates & influencers1Product reviews1Shipping, returns & order tracking1Email & SMS marketing1

Estimated app spend: about $5K to $7.5K a month.

See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Vera Bradley sells

Direct, verabradley.comRetailAmazonWholesale

Competitors

  1. Kipling

    patterned handbags, backpacks, pouches

  2. women's bags and cosmetic pouches

  3. women's affordable bags

  4. women's totes, duffles, backpacks

  5. BOGG BAG$60M to $65M

    totes and pouches

  6. backpacks, duffles, totes

  7. women's bags and accessories

  8. totes and makeup pouches

  9. women's handbags and luggage

  10. women's handbags

how we pick competitors

What is Vera Bradley's revenue?

Vera Bradley reported $269.7M in revenue in its audited annual filing.

What apps does Vera Bradley use on Shopify?

Vera Bradley runs 14 apps from the Shopify App Store across 7 categories: Other, Affiliates & influencers, Product reviews, Search, upsell & discovery, Advertising & analytics, Shipping, returns & order tracking, Email & SMS marketing.

Who are Vera Bradley's competitors?

The Shopify brands closest to Vera Bradley are Kipling, Glam-Aholic Lifestyle, The Sak, Dagne Dover and BOGG BAG.

Updated 2026-10-22. Method notes and every source: how we count →