TOTEME logo

TOTEME

Uniforms and pieces sold online. Stockholm, Stockholm County. Founded 2014. Runs on Shopify Plus.

TOTEME is a Stockholm, Stockholm County brand, founded in 2014, selling uniforms and pieces sold online on Shopify Plus. Its store lists 1,496 products, mostly bags, shoes and dresses, priced from $1.6K to $14K. It sells direct and through retail and wholesale and is not on Amazon. It employs 201 to 500 people and runs 11 apps from the Shopify App Store across 5 categories. It spends about $215K to $220K a month on those apps.

The store

Products listed
1,496
Counted on the storefront
Typical price
$1600 to $14000
Most products fall in this range
Bags165Shoes129Dresses124Knitwear120Trousers100Skirts81

Product types as TOTEME files them in its own catalogue.

What TOTEME runs on Shopify

11 apps from the Shopify App Store, across 5 categories.

Other7Search, upsell & discovery1Affiliates & influencers1Email & SMS marketing1Helpdesk1

Estimated app spend: about $215K to $220K a month.

See which 11 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where TOTEME sells

Direct, toteme.comRetailAmazonWholesale

Competitors

  1. both minimalist luxury ready-to-wear

  2. both luxury women's ready-to-wear and bags

  3. both luxury designer label for women and men

  4. both luxury designer apparel and bags

  5. Jacob Cohën

    both premium cashmere and tailoring

  6. both luxury cashmere and bags

  7. both premium women's designer labels

  8. both refined outerwear and knitwear

  9. both elevated women's knitwear and basics

  10. A.P.C.

    both minimalist French/Nordic premium wardrobe

how we pick competitors

What apps does TOTEME use on Shopify?

TOTEME runs 11 apps from the Shopify App Store across 5 categories: Other, Search, upsell & discovery, Affiliates & influencers, Email & SMS marketing, Helpdesk.

Who are TOTEME's competitors?

The Shopify brands closest to TOTEME are LEMAIRE, Gerard Darel, Dries Van Noten, Alexander Wang and Jacob Cohën.

Updated 2026-10-22. Method notes and every source: how we count →