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Thread

Wallets, bags, and other accessories. Provo, Utah.

Thread is a Provo, Utah brand selling wallets, bags, and other accessories on Shopify. dtcmvp estimates its revenue across all channels at $15M to $20M a year. Its store lists 1,255 products, mostly vertical leather wallet, wristlet keychain and neck lanyard, priced from $10 to $40. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 32 apps from the Shopify App Store across 10 categories. It spends about $15K to $17.5K a month on those apps and added 15 in the last year.

Revenue

Total revenue · est.
$15M to $20M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
1,255
Counted on the storefront
Typical price
$10 to $40
Most products fall in this range
Vertical Leather Wallet181Wristlet Keychain180Neck Lanyard180Elastic Wallet178Chapstick Holder Keychain177Keychain Clip161

Product types as Thread files them in its own catalogue.

What Thread runs on Shopify

32 apps from the Shopify App Store, across 10 categories.

Other10Affiliates & influencers4Email & SMS marketing4Advertising & analytics4Product reviews3Search, upsell & discovery2Helpdesk2Shipping, returns & order tracking1Loyalty, store credit & gift cards1Page building1

Estimated app spend: about $15K to $17.5K a month. 15 apps added in the last year.

See which 32 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Thread sells

Direct, threadwallets.comRetailAmazonWholesale

Competitors

  1. slim RFID wallets, keychains

  2. minimalist wallets for everyone

  3. House of Jack Co.

    slim wallets

  4. slim smart wallets

  5. front pocket wallets

  6. wallets and card holders

  7. wallets and accessories

  8. wallets and bags at low price

  9. wallets and small bags

  10. wallets and keychains

how we pick competitors

What is Thread's revenue?

dtcmvp estimates Thread's revenue across all channels at $15M to $20M a year.

What apps does Thread use on Shopify?

Thread runs 32 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Other, Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Advertising & analytics, Product reviews, Helpdesk, Loyalty, store credit & gift cards, Page building.

Who are Thread's competitors?

The Shopify brands closest to Thread are ID Stronghold, PROOF, House of Jack Co., Ekster and Rogue Industries.

Updated 2026-10-28. Method notes and every source: how we count →