The True Gem logo

The True Gem

Jewelry. Dallas, Texas.

The True Gem is a Dallas, Texas brand selling jewelry on Shopify. Its store lists 5,000+ products, mostly loose stone, wedding band and engagement ring, priced from $403 to $4.8K. It sells direct and through retail. It employs 11 to 50 people and runs 17 apps from the Shopify App Store across 8 categories. It spends about $1.5K to $2K a month on those apps.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$403 to $4800
Most products fall in this range
Loose Stone4,782Wedding Band70Engagement Ring11Ring10Earrings5Pendant3

Product types as The True Gem files them in its own catalogue.

What The True Gem runs on Shopify

17 apps from the Shopify App Store, across 8 categories.

Other7Search, upsell & discovery2Email & SMS marketing2Advertising & analytics2Shipping, returns & order tracking1Product reviews1Loyalty, store credit & gift cards1Helpdesk1

Estimated app spend: about $1.5K to $2K a month.

See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The True Gem sells

Direct, thetruegem.comRetail

Competitors

  1. RockHer

    lab diamond engagement rings online

  2. Kobelli

    lab diamond and moissanite rings

  3. deBebians

    lab-grown engagement rings

  4. lab grown diamond engagement jewelry

  5. Ivy & Rose

    lab-created diamonds and rings

  6. Padis Jewelry

    lab-grown diamond rings

  7. Cullen Jewellery

    lab-grown engagement and wedding rings

  8. samNsue

    lab diamond rings and bands

  9. ethical engagement rings

  10. David's House of Diamonds

    engagement rings and wedding bands

how we pick competitors

What apps does The True Gem use on Shopify?

The True Gem runs 17 apps from the Shopify App Store across 8 categories: Shipping, returns & order tracking, Search, upsell & discovery, Email & SMS marketing, Other, Advertising & analytics, Product reviews, Loyalty, store credit & gift cards, Helpdesk.

Who are The True Gem's competitors?

The Shopify brands closest to The True Gem are RockHer, Kobelli, deBebians, Shiree Odiz and Ivy & Rose.

Updated 2026-10-22. Method notes and every source: how we count →