SwitchBot logo

SwitchBot

Home automation devices for home security, lighting, and power management. Wilmington, Delaware. Runs on Shopify Plus.

SwitchBot is a Wilmington, Delaware brand selling home automation devices for home security, lighting, and power management on Shopify Plus. dtcmvp estimates its revenue across all channels at $100M to $150M a year. Its store lists 171 products, mostly household robot, lock and shade, priced from $19 to $970. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 36 apps from the Shopify App Store across 9 categories. It spends about $12.5K to $15K a month on those apps and added 8 in the last year.

Revenue

Total revenue · est.
$100M to $150M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
171
Counted on the storefront
Typical price
$19 to $970
Most products fall in this range
HOUSEHOLD ROBOT32LOCK21SHADE18SENSOR16LIGHTING12SWITCH12

Product types as SwitchBot files them in its own catalogue.

What SwitchBot runs on Shopify

36 apps from the Shopify App Store, across 9 categories.

Other18Email & SMS marketing4Loyalty, store credit & gift cards3Search, upsell & discovery3Shipping, returns & order tracking2Product reviews2Helpdesk2Page building1Advertising & analytics1

Estimated app spend: about $12.5K to $15K a month. 8 apps added in the last year.

See which 36 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where SwitchBot sells

Direct, switch-bot.comRetailAmazonWholesale

Competitors

  1. both sell cameras, locks and robot vacuums

  2. both sell smart plugs, locks, sensors

  3. both sell smart locks

  4. Flic

    both sell smart buttons and hubs

  5. both sell smart home switches

  6. both sell smart locks

  7. both sell retrofit smart locks

  8. both sell security cameras

  9. both sell consumer smart home devices

how we pick competitors

What is SwitchBot's revenue?

dtcmvp estimates SwitchBot's revenue across all channels at $100M to $150M a year.

What apps does SwitchBot use on Shopify?

SwitchBot runs 36 apps from the Shopify App Store across 9 categories: Shipping, returns & order tracking, Loyalty, store credit & gift cards, Other, Search, upsell & discovery, Product reviews, Email & SMS marketing, Helpdesk, Page building, Advertising & analytics.

Who are SwitchBot's competitors?

The Shopify brands closest to SwitchBot are eufy, Shelly, August Home, Flic and Inovelli.

Updated 2026-10-22. Method notes and every source: how we count →