Shelly logo

Shelly

Home automation solutions for lighting, temperature, and energy control. Sofia, Sofia City Province. Runs on Shopify Plus.

shelly.com →LinkedIn →

Shelly is a Sofia, Sofia City Province brand selling home automation solutions for lighting, temperature, and energy control on Shopify Plus. dtcmvp estimates its revenue across all channels at $150M to $200M a year. Its store lists 539 products, mostly relay switches, sensors & thermostats and smart controllers, priced from $8 to $239. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 31 apps from the Shopify App Store across 8 categories. It spends about $12.5K to $15K a month on those apps and added 17 in the last year.

Revenue

Total revenue · est.
$150M to $200M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
539
Counted on the storefront
Typical price
$8 to $239
Most products fall in this range
Relay Switches112Sensors & Thermostats66Smart Controllers64Plugs30Energy Meters24Dimmer Switches22

Product types as Shelly files them in its own catalogue.

What Shelly runs on Shopify

31 apps from the Shopify App Store, across 8 categories.

Other19Search, upsell & discovery4Affiliates & influencers2Product reviews2Email & SMS marketing1Helpdesk1Loyalty, store credit & gift cards1Shipping, returns & order tracking1

Estimated app spend: about $12.5K to $15K a month. 17 apps added in the last year.

Seen running on the storefront:CriteoElevar Conversion TrackingIntelligemsKlarna On‑Site MessagingKlaviyo
See which 31 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Shelly sells

Direct, shelly.comRetailAmazonWholesale

Competitors

  1. Inovelli

    both sell smart switches and dimmers across protocols

  2. SwitchBot

    both sell multi-device smart home hardware

  3. Flic

    both sell smart home controllers and hubs

  4. Level

    both sell smart locks

  5. Lockly

    both sell smart locks

  6. August Home

    both sell smart locks

  7. eufy

    both sell smart home device lines

  8. Jasco

    both sell home electrical accessories

  9. SECURAM

    both sell smart hub and locks

how we pick competitors

What is Shelly's revenue?

dtcmvp estimates Shelly's revenue across all channels at $150M to $200M a year.

What apps does Shelly use on Shopify?

Shelly runs 31 apps from the Shopify App Store across 8 categories: Other, Search, upsell & discovery, Affiliates & influencers, Product reviews, Email & SMS marketing, Helpdesk, Loyalty, store credit & gift cards, Shipping, returns & order tracking. Seen running on its storefront: Criteo, Elevar Conversion Tracking, Intelligems, Klarna On‑Site Messaging, Klaviyo.

Who are Shelly's competitors?

The Shopify brands closest to Shelly are Inovelli, SwitchBot, Flic, Level and Lockly.

Updated 2026-10-22. Method notes and every source: how we count →