Sunspel logo

Sunspel

Men's and women's clothing. Nottingham, England. Founded 1937. Runs on Shopify Plus.

Sunspel is a Nottingham, England brand, founded in 1937, selling men's and women's clothing on Shopify Plus. dtcmvp estimates its revenue across all channels at $35M to $40M a year. Its store lists 1,057 products, mostly mens t-shirt, mens knitwear and mens polo shirt, priced from $39 to $485. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 7 apps from the Shopify App Store across 4 categories. It spends about $35K to $40K a month on those apps.

Revenue

Total revenue · est.
$35M to $40M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
1,057
Counted on the storefront
Typical price
$39 to $485
Most products fall in this range
Mens T-Shirt149Mens Knitwear144Mens Polo Shirt113Mens Underwear Bottom85Mens Shirt79Mens Coat & Jacket64

Product types as Sunspel files them in its own catalogue.

What Sunspel runs on Shopify

7 apps from the Shopify App Store, across 4 categories.

Other3Email & SMS marketing2Affiliates & influencers1Advertising & analytics1

Estimated app spend: about $35K to $40K a month.

Seen running on the storefront:Elevar Conversion Tracking
See which 7 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Sunspel sells

Direct, sunspel.comRetailWholesale

Competitors

  1. premium tees, polos, cashmere for men and women

  2. luxury knitwear and loungewear

  3. shirts, cashmere sweaters

  4. cashmere sweaters

  5. ORLEBAR BROWN

    premium men's shirts and chinos

  6. premium menswear

  7. British heritage polos, knitwear

  8. underwear and tees

  9. quality knits and tees

  10. tees and sweaters premium

how we pick competitors

What is Sunspel's revenue?

dtcmvp estimates Sunspel's revenue across all channels at $35M to $40M a year.

What apps does Sunspel use on Shopify?

Sunspel runs 7 apps from the Shopify App Store across 4 categories: Other, Email & SMS marketing, Affiliates & influencers, Advertising & analytics. Seen running on its storefront: Elevar Conversion Tracking.

Who are Sunspel's competitors?

The Shopify brands closest to Sunspel are James Perse Los Angeles, The Elder Statesman, Sid Mashburn & Ann Mashburn, NAADAM and ORLEBAR BROWN.

Updated 2026-10-22. Method notes and every source: how we count →