Stetson logo

Stetson

Hats, boots, apparel, and westernwear. Hoboken, New Jersey. Runs on Shopify Plus.

Stetson is a Hoboken, New Jersey brand selling hats, boots, apparel, and westernwear on Shopify Plus. Its store lists 1,231 products, mostly mens_shirt, mens_boots and womens_boots, priced from $80 to $600. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 13 apps from the Shopify App Store across 7 categories. It spends about $12.5K to $15K a month on those apps.

The store

Products listed
1,231
Counted on the storefront
Typical price
$80 to $600
Most products fall in this range
mens_shirt113mens_boots112womens_boots99womens_shirt56mens_jacket42trucker42

Product types as Stetson files them in its own catalogue.

What Stetson runs on Shopify

13 apps from the Shopify App Store, across 7 categories.

Other6Product reviews2Search, upsell & discovery1Helpdesk1Email & SMS marketing1Shipping, returns & order tracking1Page building1

Estimated app spend: about $12.5K to $15K a month.

Seen running on the storefront:Amp Back in Stock & Preorder +GorgiasKlaviyoSignifydYotpo
See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Stetson sells

Direct, stetson.comRetailAmazonWholesale

Competitors

  1. both western boots, hats and shirts

  2. Wrangler

    both western shirts and denim

  3. both heritage Americana menswear and hats

  4. both American heritage outerwear and hats

  5. both western-style denim

  6. both heritage leather and western goods

  7. both American heritage jackets and boots

  8. both American heritage workwear

  9. both heritage outerwear and shirts

  10. both boots and leather goods

how we pick competitors

What apps does Stetson use on Shopify?

Stetson runs 13 apps from the Shopify App Store across 7 categories: Other, Search, upsell & discovery, Helpdesk, Email & SMS marketing, Shipping, returns & order tracking, Page building, Product reviews. Seen running on its storefront: Amp Back in Stock & Preorder +, Gorgias, Klaviyo, Signifyd, Yotpo.

Who are Stetson's competitors?

The Shopify brands closest to Stetson are Tecovas, Wrangler, The Real McCoy's, Filson and Rock Revival.

Updated 2026-10-29. Method notes and every source: how we count →