Starter logo

Starter

Jackets, pullovers, fan gear for NFL, NBA, MLB, NHL, WNBA, and NCAA. Brooklyn Park, Minnesota. Runs on Shopify Plus.

Starter is a Brooklyn Park, Minnesota brand selling jackets, pullovers, fan gear for NFL, NBA, MLB, NHL, WNBA, and NCAA on Shopify Plus. Its store lists 3,409 products, mostly jacket, priced from $40 to $175. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 8 apps from the Shopify App Store across 6 categories. It spends about $0 to $500 a month on those apps and added 3 in the last year.

The store

Products listed
3,409
Counted on the storefront
Typical price
$40 to $175
Most products fall in this range
Jacket1

Product types as Starter files them in its own catalogue.

What Starter runs on Shopify

8 apps from the Shopify App Store, across 6 categories.

Other3Affiliates & influencers1Advertising & analytics1Email & SMS marketing1Shipping, returns & order tracking1Product reviews1

Estimated app spend: about $0 to $500 a month. 3 apps added in the last year.

See which 8 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Starter sells

Direct, starter.comRetailAmazonWholesale

Competitors

  1. both heritage logo sweatwear: hoodies, tees

  2. both US sportswear with MLB licensing

  3. Champion-style hoodies, joggers

  4. hoodies and sweatshirts for fans/athletes

  5. athlete-branded tees, hoodies, hats

  6. streetwear-leaning hoodies and sweats

  7. athlete-linked apparel brand

  8. heritage athletic brand

  9. Elite Eleven

    sports jerseys, hoodies fan apparel

  10. football jerseys and hoodies

how we pick competitors

What apps does Starter use on Shopify?

Starter runs 8 apps from the Shopify App Store across 6 categories: Other, Affiliates & influencers, Advertising & analytics, Email & SMS marketing, Shipping, returns & order tracking, Product reviews.

Who are Starter's competitors?

The Shopify brands closest to Starter are Champion, eric emanuel, Champion México, UNRL and Big Baller Brand.

Updated 2026-10-22. Method notes and every source: how we count →