Softies logo

Softies

Sleepwear, robes and loungewear. Norcross, Georgia. Runs on Shopify Plus.

Softies is a Norcross, Georgia brand selling sleepwear, robes and loungewear on Shopify Plus. Its store lists 94 products, mostly loungewear, accessories and robes, priced from $60 to $170. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 19 apps from the Shopify App Store across 9 categories. It spends about $50K to $55K a month on those apps.

The store

Products listed
94
Counted on the storefront
Typical price
$60 to $170
Most products fall in this range
Loungewear50Accessories14Robes10Sleepwear8

Product types as Softies files them in its own catalogue.

What Softies runs on Shopify

19 apps from the Shopify App Store, across 9 categories.

Other4Affiliates & influencers3Search, upsell & discovery3Email & SMS marketing2Advertising & analytics2Helpdesk2Shipping, returns & order tracking1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $50K to $55K a month.

See which 19 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Softies sells

Direct, softiespjs.comAmazonWholesale

Competitors

  1. P.J. Salvage$10M to $15M

    pajamas and loungewear

  2. Bedhead Pajamas

    pajama sets

  3. The Cat's Pajamas

    pajamas and robes

  4. sleepwear and robes

  5. Derek Rose

    luxury loungewear

  6. NeceSera

    loungewear sets for women and men

  7. Chelsea Peers

    loungewear and slippers

  8. Piyama USD

    pajama sets and robes

  9. Heidi Carey

    robes and loungewear

  10. Clementine Sleepwear

    silk sleepwear

how we pick competitors

What apps does Softies use on Shopify?

Softies runs 19 apps from the Shopify App Store across 9 categories: Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Other, Search, upsell & discovery, Helpdesk, Shipping, returns & order tracking, Loyalty, store credit & gift cards, Product reviews.

Who are Softies's competitors?

The Shopify brands closest to Softies are P.J. Salvage, Bedhead Pajamas, The Cat's Pajamas, Eileen West and Derek Rose.

Updated 2026-10-22. Method notes and every source: how we count →