Shinola logo

Shinola

Watches. Detroit, Michigan. Runs on Shopify Plus.

Shinola is a Detroit, Michigan brand selling watches on Shopify Plus. Its store lists 826 products, mostly wallet, jewelry and belt, priced from $48 to $2.69K. It sells direct and through retail and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 17 apps from the Shopify App Store across 9 categories. It spends about $80K to $85K a month on those apps.

The store

Products listed
826
Counted on the storefront
Typical price
$48 to $2695
Most products fall in this range
Wallet17Jewelry15Belt13CardCase11

Product types as Shinola files them in its own catalogue.

What Shinola runs on Shopify

17 apps from the Shopify App Store, across 9 categories.

Other5Email & SMS marketing4Helpdesk2Page building1Advertising & analytics1Affiliates & influencers1Product reviews1Shipping, returns & order tracking1Search, upsell & discovery1

Estimated app spend: about $80K to $85K a month.

Seen running on the storefront:Elevar Conversion TrackingGladlyInstafeedKlaviyoStockist Store Locator
See which 17 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Shinola sells

Direct, shinola.comRetailAmazonWholesale

Competitors

  1. lifestyle watch brand

  2. design watches for men and women

  3. CLUSE

    watches plus bags

  4. watches and accessories

  5. quality watches

  6. heritage American watches

  7. design watches

  8. watches for men

  9. automatic watches

  10. premium accessories

how we pick competitors

What apps does Shinola use on Shopify?

Shinola runs 17 apps from the Shopify App Store across 9 categories: Page building, Other, Email & SMS marketing, Helpdesk, Advertising & analytics, Affiliates & influencers, Product reviews, Shipping, returns & order tracking, Search, upsell & discovery. Seen running on its storefront: Elevar Conversion Tracking, Gladly, Instafeed, Klaviyo, Stockist Store Locator.

Who are Shinola's competitors?

The Shopify brands closest to Shinola are Nixon, Daniel Wellington, CLUSE, Miansai and Bremont.

Updated 2026-10-22. Method notes and every source: how we count →