Safariland
Holsters, communication devices, and body armor for law enforcement, military, and first responders. Jacksonville, Florida.
Safariland is a Jacksonville, Florida brand selling holsters, communication devices, and body armor for law enforcement, military, and first responders on Shopify. dtcmvp estimates its revenue across all channels at $600M to $650M a year. Its store lists 583 products, mostly armor and holsters, priced from $28 to $10K. It sells direct and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 27 apps from the Shopify App Store across 9 categories. It spends about $90K to $95K a month on those apps.
Revenue
The store
Product types as Safariland files them in its own catalogue.
What Safariland runs on Shopify
27 apps from the Shopify App Store, across 9 categories.
Estimated app spend: about $90K to $95K a month.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Safariland sells
Competitors
both sell duty gear to law enforcement
- Police Baton Warehouse
police baton holders and duty gear for professionals
- Atomic Defense
body armor and tactical gear for professionals
holsters and law-enforcement-grade defense devices
holsters and defense gear
police equipment and defense products
ballistic helmets and gear for professionals
first responder gear
- RagTop Fire
first responder gear and apparel
protective gear for first responders
What is Safariland's revenue?
dtcmvp estimates Safariland's revenue across all channels at $600M to $650M a year.
What apps does Safariland use on Shopify?
Safariland runs 27 apps from the Shopify App Store across 9 categories: Other, Search, upsell & discovery, Email & SMS marketing, Shipping, returns & order tracking, Affiliates & influencers, Product reviews, Advertising & analytics, Loyalty, store credit & gift cards, Helpdesk.
Who are Safariland's competitors?
The Shopify brands closest to Safariland are ASP, Inc., Police Baton Warehouse, Atomic Defense, TASER Self-Defense and Byrna.