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Byrna

Self-defense weapons firing pepper rounds. Andover, Massachusetts. Runs on Shopify Plus.

byrna.com →LinkedIn →

Byrna is a Andover, Massachusetts brand selling self-defense weapons firing pepper rounds on Shopify Plus. dtcmvp estimates its revenue across all channels at $100M to $150M a year. Its store lists 136 products, mostly accessory, launcher kit and backpack / carry case, priced from $13 to $550. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 35 apps from the Shopify App Store across 11 categories. It spends about $145K to $150K a month on those apps.

Revenue

Total revenue · est.
$100M to $150M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
136
Counted on the storefront
Typical price
$13 to $550
Most products fall in this range
Accessory38Launcher Kit13Backpack / Carry Case10Holster7Chemical Round7CO27

Product types as Byrna files them in its own catalogue.

What Byrna runs on Shopify

35 apps from the Shopify App Store, across 11 categories.

Other13Search, upsell & discovery4Advertising & analytics4Email & SMS marketing3Affiliates & influencers3Shipping, returns & order tracking2Product reviews2Subscriptions1Loyalty, store credit & gift cards1Helpdesk1Page building1

Estimated app spend: about $145K to $150K a month.

Seen running on the storefront:IntelligemsKlaviyoRecharge Subscriptions AppYotpoZendesk
See which 35 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Byrna sells

Direct, byrna.comRetailAmazonWholesale

Competitors

  1. TASER Self-Defense

    both sell less-lethal self-defense devices to consumers

  2. The Home Security Superstore

    self-defense products for everyone

  3. ASP, Inc.

    pepper spray and defense tools

  4. Safariland

    holsters and defense gear

  5. Police Baton Warehouse

    batons and defense gear

  6. Atomic Defense

    body armor and tactical gear

  7. MIRA Safety

    personal protection for civilians

  8. Emergency Essentials

    preparedness gear for everyone

  9. Vaultek Safe

    gun safes and holster-adjacent consumer security

  10. Steelwater Gun Safes

    firearm-owner consumer products

how we pick competitors

What is Byrna's revenue?

dtcmvp estimates Byrna's revenue across all channels at $100M to $150M a year.

What apps does Byrna use on Shopify?

Byrna runs 35 apps from the Shopify App Store across 11 categories: Other, Shipping, returns & order tracking, Email & SMS marketing, Search, upsell & discovery, Affiliates & influencers, Product reviews, Advertising & analytics, Subscriptions, Loyalty, store credit & gift cards, Helpdesk, Page building. Seen running on its storefront: Intelligems, Klaviyo, Recharge Subscriptions App, Yotpo, Zendesk.

Who are Byrna's competitors?

The Shopify brands closest to Byrna are TASER Self-Defense, The Home Security Superstore, ASP, Inc., Safariland and Police Baton Warehouse.

Updated 2026-10-22. Method notes and every source: how we count →