ROKA logo

ROKA

Performance sunglasses, eyewear, and apparel. Austin, Texas. Runs on Shopify Plus.

ROKA is a Austin, Texas brand selling performance sunglasses, eyewear, and apparel on Shopify Plus. Its store lists 584 products, mostly custom eyewear, priced from $10 to $320. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 14 apps from the Shopify App Store across 7 categories. It spends about $15K to $17.5K a month on those apps.

The store

Products listed
584
Counted on the storefront
Typical price
$10 to $320
Most products fall in this range
Custom Eyewear202

Product types as ROKA files them in its own catalogue.

What ROKA runs on Shopify

14 apps from the Shopify App Store, across 7 categories.

Other5Helpdesk2Affiliates & influencers2Loyalty, store credit & gift cards2Advertising & analytics1Email & SMS marketing1Shipping, returns & order tracking1

Estimated app spend: about $15K to $17.5K a month.

See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where ROKA sells

Direct, roka.comRetailAmazonWholesale

Competitors

  1. sport sunglasses with Rx for athletes

  2. Rudy Project

    performance sport eyewear

  3. Bajio, Inc

    performance polarized sunglasses

  4. performance sunglasses and Rx

  5. performance sunglasses with Rx

  6. performance sunglasses

  7. running sunglasses

  8. Sunski

    outdoor polarized sunglasses

  9. sport sunglasses and apparel

  10. active sunglasses

how we pick competitors

What apps does ROKA use on Shopify?

ROKA runs 14 apps from the Shopify App Store across 7 categories: Other, Advertising & analytics, Helpdesk, Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Loyalty, store credit & gift cards.

Who are ROKA's competitors?

The Shopify brands closest to ROKA are Tifosi Optics, Rudy Project, Bajio, Inc, Revo Sunglasses and Julbo Eyewear.

Updated 2026-10-22. Method notes and every source: how we count →